Senior Marketing Technology Strategist
At Jack Henry, we’re more than a technology company, we’re a force for good in financial services. We’re redefining how community banks and credit unions connect with the people they serve. Our mission is rooted in people inspired innovation, empowering financial institutions to deliver seamless, secure, and human centered experiences. We deliver cutting-edge solutions that are paving the way for the next generation of digital banking and payments, but our true impact begins with our associates. If you're ready to help transform an industry and grow with a company that values purpose, collaboration, and excellence then we’d love to meet you.
The Senior Marketing Technology Strategist, under minimal supervision, serves as the primary practitioner responsible for the execution of the strategy, architecture, implementation, governance, and optimization of the core marketing automation and revenue operations platform (HubSpot). As the subject matter expert, this role combines strategic thinking with hands-on execution to design, implement, and continuously optimize automation, revenue processes, and AI-enabled marketing operations while establishing scalable standards and best practices.
This position may be worked remotely within the United States, with the exception of California.
All positions, regardless of location, may require an onsite interview or in-person onboarding requirement to verify your identity.
What you’ll be responsible for:
- Partners with digital channel owners, capability owners, audience owners, sales stakeholders, and technical teams to evaluate opportunities, define solutions, and develop audience-centric engagement, activation, and measurement strategies that align business objectives with revenue outcomes.
- Executes on the strategy and evolution of marketing technology capabilities, including buyer intent tools, email nurture automation, lead and company scoring, lifecycle management, audience segmentation, routing, and campaign operations.
- Establishes scalable architecture, governance, and operating standards for automation, data management, enterprise platform integrations, and technology adoption.
- Evaluates and communicates business impact through engagement, conversion, pipeline, and operational performance metrics, using insights to guide strategy and investment decisions.
- Designs and optimizes personalized buyer journeys, scoring frameworks, workflows, and automation programs using behavioral, firmographic, intent, and lifecycle data.
- Configures, tests, documents, and maintains marketing technology automation solutions, ensuring scalability, reliability, and alignment with revenue process requirements.
- Partners with Marketing, Sales, Sales Operations, and Analytics stakeholders to improve lead management, CRM integration, attribution, data quality, campaign execution, and operational efficiency across the revenue lifecycle.
- Uses performance insights to continuously improve buyer engagement, qualification, conversion, sales alignment, and revenue outcomes.
- Partners with business and technical stakeholders to evaluate opportunities, define solutions, manage risks and tradeoffs, and align priorities with business objectives.
- Facilitates strategy discussions, solution enablement, and change management activities to drive adoption and maximize the value of marketing technology capabilities, processes, and reporting.
- Establishes and advances scalable delivery standards, governance frameworks, documentation practices, and AI-enabled capabilities that improve quality, consistency, and operational efficiency.
- Identifies opportunities to optimize processes, capabilities, and ways of working, driving scalable improvements that create measurable business value.
- Maintains expertise in enterprise marketing automation software, CRM platforms, and third-party integrations, AI, marketing automation, and revenue operations best practices, applying emerging capabilities to improve business outcomes and service delivery.
- Mentors and assists less experienced peers.
- May perform other job duties as assigned.
What you’ll need to have:
- Minimum 6 years of experience in marketing technology, marketing operations, revenue operations, CRM administration, or solution architecture.
- Minimum of 3 years of hands-on experience managing enterprise marketing automation platforms (e.g., HubSpot, or similar systems), including automation, lifecycle management, segmentation, lead and company scoring, buyer intent, reporting, integrations, and campaign operations.
- Must be able to work extended hours as business needs dictate.
- Must be able to travel up to 5%.
What would be nice for you to have:
- Bachelor’s degree in Marketing, Business, Management Information Systems, Computer Science, or a related field preferred.
- A senior level professional with in-depth body of knowledge, experience and expertise with the ability to resolve complex issues. Works on complex to highly complex projects. Exercises sound judgment in selecting methods, techniques and evaluation criteria for developing viable solutions.
- Demonstrated ability to translate complex business requirements into scalable solutions, implementation roadmaps, and measurable outcomes.
- Experience with marketing technology governance, automation, testing, change management, CRM integrations, data quality, and platform optimization; experience with APIs, Customer Data Platforms, AI agents, or similar technologies preferred.
- Strong understanding of how marketing, sales, CRM, automation, data, attribution, and reporting systems work together to drive revenue outcomes.
- Deep expertise in marketing automation platforms across workflow design, buyer intent, lead and company scoring, lifecycle management, segmentation, reporting, integrations, and Enterprise-scale architecture.
- Demonstrated proficiency in solution architecture across CRM, marketing automation, data governance, data quality, integrations, and revenue-generating business processes.
- Advanced ability to design, troubleshoot, and optimize scalable automation solutions, including workflows, scoring models, routing logic, and customer journeys.
- Thorough understanding of Revenue Operations principles and how marketing, sales, CRM, automation, data, attribution, and reporting systems work together to drive business outcomes.
- Demonstrated ability to solve complex business and technical problems, translate requirements into practical solutions, and deliver measurable results.
- Exceptional communication, facilitation, and stakeholder leadership skills, with the ability to influence, mentor, and drive alignment across cross-functional teams without direct authority.
- Fluency with AI-enabled work methods, automation technologies, and emerging industry trends, applying innovation and best practices to improve quality, efficiency, and scalability.
If you got this far, we hope you're feeling excited about this opportunity. Even if you don't feel you meet every single requirement on this posting, we still encourage you to apply. We’re looking for passionate, driven individuals who align with our mission and can bring unique perspectives to our team.
Why Jack Henry?
At Jack Henry, we live by the motto: “Do the right thing, do whatever it takes, and have fun.” It’s more than a tagline, it’s the foundation of our culture. We recognize that our associates are the key to our success, and we’re deeply committed to their wellbeing. That’s why we offer comprehensive benefits designed to support your physical, mental, and financial health so you can thrive both personally and professionally.
We’re also leading the way in technology modernization, helping financial institutions evolve with speed, security, and flexibility. Our strategy focuses on delivering secure data access, mitigating fraud, and enabling seamless integration. Empowering our teams to build innovative solutions that meet the evolving needs of accountholders.
Culture of Commitment
Ask our associates why they love Jack Henry, and many will tell you it is because our culture is exceptional. We do great things together. Our culture empowers us to rise to challenges, seek new opportunities, and support one another through change. It’s this shared commitment that drives our success. We’re proud to foster an environment where inclusion, sustainability, and community impact are more than values, they’re how we operate. Visit our Corporate Sustainability site to learn more about our culture and commitment to our people, customers, community, environment, and shareholders.
Equal Employment Opportunity
At Jack Henry, we know we are better together. We value, respect, and protect the uniqueness each of us brings. Innovation flourishes by including all voices and makes our business - and our society - stronger. Jack Henry is an equal opportunity employer and we are committed to providing equal opportunity in all of our employment practices, including selection, hiring, performance management, promotion, transfer, compensation, benefits, education, training, social, and recreational activities to all persons regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, genetic information, pregnancy, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, and military and veteran status, or any other protected status protected by local, state or federal law.
No one will be subject to, and Jack Henry prohibits, any form of discipline, reprisal, intimidation, or retaliation for good faith reports or complaints of discrimination of any kind, pursuing any discrimination claim, or cooperating in related investigations.
Requests for full corporate job descriptions may be requested through the interview process at any time.
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